HeartMath® Certified Coach / Mentor Program: Frequently Asked Questions

What does the HeartMath® Certified Coach / Mentor (HCM) Program allow me to do?

CoachesThe Program provides the training and materials you need to effectively coach or mentor the HeartMath System with your individual clients, patients, peers or students or with small groups of up to 10 people. The program also grants you a license that allows for the commercial use of HeartMath’s trade names and intellectual property and to promote yourself as a ‘HeartMath Certified Resilience Coach’ or ‘HeartMath Certified Resilience Mentor’, or as a “HeartMath Certified Coach” or “HeartMath Certified Mentor”.

How much is the HCM course?

The HCM program fee is $1495 and includes the manual and guides for use with your clients. It is required to have a form of the technology available during the use of the program, such as an emWave®Pro ($299), emWave2® ($199) or Inner Balance™ sensor (Wired Lightning Sensor for iOS-$129, Bluetooth (BTLE) Sensor for both iOS and Android-$159). Additional guides are available for purchase to use with your clients.

What’s included in the HeartMath System?

The HeartMath System includes the complete range of HeartMath tools and techniques, the research, concepts and theories that support these techniques and HeartMath’s award-winning emWave® and Inner Balance™ coherence building technology.

How do I sign up for the course?

Complete and submit our on-line application form. Within a couple of days, you will receive an email to arrange an admissions interview.  During your interview, you can ask questions and determine the session dates.  Payment in full is due upon registration and required before we ship your course materials. A Paypal Credit option is available for individuals living in the US and allows you to spread payments out over 6 months. How is the program delivered?

HeartMath Certified Coach / Mentor program is a distant learning program that includes home study, on-line live webinars, recorded presentations and on-going support.

What happens if I miss a session?

All classes are recorded and can be access for review at your convenience. To track attendance, after you reviewed the missed session, you will need to send three key learning points from the session to the program administrator.

Does the certification allow me to teach the HeartMath System in public classes, workshops or seminars?

This certification limits use of HeartMath’s intellectual property to coaching or mentoring with individuals or small groups of up to 10 people. The HCM program focuses on skills and materials for effective delivery of the HeartMath tools in a coaching-style instruction. A license to teach HeartMath workshops and other types of group classes is only available after completion of the HeartMath Certified Trainer Program.

Amended License Agreement for HeartMath Coaches and Mentors. This License supersedes any previous 1:1 Provider or HeartMath Coach License.

Even though I can’t do classes, workshops or seminars, can I speak to groups about the HeartMath System?

Yes, you can speak to groups as part of your promotional efforts. We hope you will, and that you will share your personal experiences and the benefits you and others have gained from the HeartMath System. The license, however, does not allow you to teach specific HeartMath tools and techniques as part of these presentations. Specific guidelines on how to effectively speak to groups to promote your HeartMath business are addressed during the training.

How is HeartMath’s Coach / Mentor Program different from the HeartMath Intervention and HeartMath Certified Trainer Programs?

The HeartMath Coach / Mentor Program (HCM) is open to all who typically work outside of a clinical or therapeutic setting, unless they are also a health care professional. HeartMath coaches and mentors have a license which allows them to promote and ‘sell’ individual HeartMath instruction to the general public, e.g. life coaching, professional development, stress management education, sports performance, etc. in a small groups of up to 10 people.

HCM program does not include therapeutic applications of the HeartMath System nor does it require you hold a health professional credential, as is a requirement for the HeartMath Interventions Program (HMIP). The HMIP course is significantly more academic, includes in-depth scientific information and specific assessment protocols. HMIP focuses on clinical applications of HeartMath tools and technology and offers a certification option. Click here for more details.

HeartMath Certified Trainer program (HMCT) is held onsite at the HeartMath Institute in Boulder Creek, CA.  Special sessions may be held elsewhere in the US. The HMCT program allows HeartMath tools to be taught in a workshop, seminar or other type of group setting. For more details on the HMCT program, click here.

Why do I have to agree to the terms stated in the Letter of Agreement?

By virtue of taking the HCM program, you have HeartMath’s permission to use the confidential and copyrighted information, processes and materials included in the program. The Agreement is the primary way HeartMath maintains the standards and boundaries of the program. The Agreement states what we agree to do and what you agree to in regard to these materials and in order to make the claim you were trained by HeartMath in the Coach / Mentor program.

Do I need to pay a percentage or royalty to HeartMath on the income I receive from teaching individuals the HeartMath System?

There is no royalty payment to HeartMath on your income as a HeartMath Certified Coach or Mentor. You are, however, required to purchase and use specific client workbooks and other materials available only to certified coaches/mentors to assist you in your HeartMath instruction. A small percentage of the price you pay for these materials goes to the Institute of HeartMath who developed and owns the intellectual property to help fund its ongoing research and development. Only one workbook needs to be purchased per client, regardless of the number of times you use HeartMath information with that client.

Can HeartMath techniques be modified?

To maintain the integrity of the Institute of HeartMath’s intellectual property and in order to stay within the guidelines of trademark and copyright law, you may not modify the techniques nor create work based on or using any part of the HeartMath System and call it your own. Modifications of the HeartMath techniques and intellectual property are considered derivative works and remain the property of the Institute of HeartMath. Modifications include translations, editorial revisions, interpretive matter, annotations, elaborations or other adaptations or forms of presentation that are based on the original HeartMath work. Modifications may be made only with specific written permission from HeartMath. We respect the expertise and experience many people bring to the Program and are committed to a fair, collaborative and quick approval process regarding creative applications of HeartMath System and technology.

Can I use the HeartMath techniques with clients if I am not certified?

You don’t need a certification to share your personal experience of the HeartMath System with others. Many professionals have discovered how their own personal use of the tools and techniques can enhance their client work. If you believe your clients or patients could benefit from the HeartMath System, we suggest you refer them to the many HeartMath products which are designed for self-learning. Without training and a certification, however, no one can promote themselves as a HeartMath coach/mentor or charge to teach others the techniques.

How long is the license good for?

The Coach certification is for one year and is automatically renewed provided 1) all HeartMath accounts are current, 2) you are actively coaching/mentoring the HeartMath program with your clients and 3) payment of an Annual Maintenance Fee of $150, which allows you access to the Coach/Mentor Resource Center, listing on the public Directory and access to special discounts on products.

Is there a cancellation policy?

Once you registered for a series, we are happy to refund the registration fee based on the following schedule:

Is the HeartMath Certified Coach/Mentor program available outside the U.S.?

Yes, HeartMath’s Coach/ Mentor Program is available to everyone. In some countries our programs are offered via HeartMath’s International Alliances. Please check the Alliances section for the countries in which alternative programs are offered.

Do I get automatically get a discount on HeartMath products?

As a HeartMath Coach or Mentor you have access to special discounts on most of our products, including the technology. Discounts range from 20-30%.

Can I sell HeartMath products to increase my income from the HeartMath aspect of my business?

Yes. Selling books, materials, and the emWave products can be a substantial income generator as well as a way to provide your clients with additional information to help their understanding and use of the HeartMath System. In addition to the workbooks, coaches/mentors can purchase our commercially available products, books, CD’s, learning programs and emWave products at discounted prices that range from 20-40% below list price.

Does HeartMath have an Affiliate Program?

You have the option of becoming an affiliate for HeartMath through the Rakutan Affiliate Marketing platform. This program allows you to receive 15% commission (paid by Rakutan) for sales made by clicking through to the HeartMath store (www.heartmathstore.com) via a private link you provide your customer. Their order is then placed and shipped through the HeartMath store. More information on our affiliate program can be found here.

Can I get CEUs?

Because HeartMath is not an academic institution we cannot issue CEUs. However, many have had success applying for CEUs through their regional, state or national licensing board. We will be happy to provide any documentation you may need.

How do I find clients? Will you help me market myself as a HeartMath Certified Coach or Certified Mentor so I can build my business?

As a HeartMath Coach or Mentor you will have access to online resources, such as hand-outs, flyers and sell sheets. A library of webinars where some of HeartMath’s most successful coaches offer support and marketing ideas is available as well. Additional support is available directly through your account executive to help you plan particular promotions or events to market yourself.

My clients don’t speak English. Can I translate the forms and handouts?

All translations are considered ‘derivative works’ as noted in the Letter of Agreement and as such any request must be submitted to the HCM program administrator for approval before translation may occur.

When is the next program?

The HCM program is scheduled throughout the year.  Check the current schedule here: HeartMath Coach / Mentor schedule.

HeartMath is a registered trademark of the Institute of HeartMath. emWave is a registered trademark of Quantum Intech, Inc.

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