Three Often Ignored Factors in CSR – Are you doing all Three?

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Written by Deborah Rozman, President and CEO of Quantum Intech, Inc. (dba HeartMath Inc.) Monday, 13 June 2011 11:36

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Responsible Woman

Corporate Social Responsibility begins with self-responsibility. If not, social responsibility can’t sustain. When we aren’t self-responsible, we drain personal energy needed to power our social mission. We punch a hole in our energy bucket, limiting our effectiveness. Social responsibility is not an entity that survives with people feeding it only when they have energy to do so. It is an expression of who we are, individually and collectively. There is a consciousness shift going on, and part of the shift is realizing that the end cannot justify the means. We have to be the change we want to see. It’s just math. To do that, we have to include three often ignored factors in our definition of sustainability:

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People, Planet, Profit – Putting People First

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Written by Deborah Rozman, President and CEO of Quantum Intech, Inc. (dba HeartMath Inc.) Wednesday, 08 June 2011 05:03

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People planet Profit

So, what does putting people first really mean?

Many companies have mission statements hanging on the wall espousing values that put people first, but if you ask the staff, those values often are not manifesting in the company culture.

Too often, CSR focuses on the important issue of environmental sustainability (planet) before people sustainability. Or, making more profit as an excuse for compromising care for people – their most valuable resource. Care for people does not require providing benefits that a company cannot afford. In our research at HeartMath, we found that the missing “X factor" in manifesting values often is lack of emotional self-management and emotional alignment between executives, management and staff.

Intention without emotional alignment compromises an organization’s ability to actualize its potential for people, revenue and mission (impact).

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Four Tips for Building a Mission-Driven Collaborative Company

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Written by Deborah Rozman, President and CEO of Quantum Intech, Inc. (dba HeartMath Inc.) Wednesday, 01 June 2011 10:28

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People Profit

The 2009 Wall Street economic meltdown, from which we are still reeling, awakened companies to a need for more collaborative business models to ensure their future. Nathan Washburn’s article, “Why Profit Shouldn’t be Your Top Goal,” Harvard Business Review 2009, reported that managers in 17 nations realized higher financial gains when focusing on stakeholders — investors, employees, customers, partners, etc. — rather than on profit alone. Yet, entrenched corporate boards and engrained corporate cultures often find it hard to take a “leap of faith” into collaborative practices.

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Creating Shared Value – What Does it Really Mean?

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Written by Deborah Rozman, President and CEO of Quantum Intech, Inc. (dba HeartMath Inc.) Wednesday, 25 May 2011 14:24


Collaboration

Successful collaborations are built upon shared values of respect, care, integrity and heart-connection between people. This is true whether the collaboration is between shareholder and CEO, managers and teams, or between companies. Corporate Social Responsibility (CSR) is not just heady ideas and metrics; it's about heartfelt connections that empower, and somehow we need to capture that in our metrics.

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No Margin, No Mission

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Written by Deborah Rozman, President and CEO of Quantum Intech, Inc. (dba HeartMath Inc.) Wednesday, 18 May 2011 14:22

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Balance margin with mission

How many times have we seen idealistic CEOs put their social mission before their bottom line and go out of business? Too often. There seems to be, for some, a dichotomy between serving others and implementing bottom-line business practices that can fund that service.

Before presenting our investment opportunity at Investor’s Circle Spring Venture Fair and Forum in 2010, I was assigned a wonderful liaison from Calvert Social Equities Fund to help with introductions to impact investors. During one of our sessions he asked me, “Did you know you are a Triple Bottom Line company?” I replied, “What’s that?” After he explained what it meant, I told him the HeartMath mission and our for-profit and nonprofit HeartMath companies have always been about researching and providing measurable, ROI-based stress solutions to help people and the planet and I believe that you need profit to fund that. “No margin, no mission,” I quipped.

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Deborah Rozman

CONTACT:

Email: Deborah Rozman

Phone: 800.450.9111

Deborah Rozman is President and CEO of Quantum Intech, Inc. (dba HeartMath Inc.) and serves on the advisory board of the Institute of HeartMath. Quantum Intech, with its scientifically validated HeartMath® programs, is a world leader in personal and organizational stress reduction. HeartMath provides individuals and businesses with a set of tools, methods and emWave technologies to empower themselves to navigate through stressful, changing times. HeartMath programs have enabled organizations to achieve a 2:1 ROI in lowered health costs within one year – while at the same time increasing employee satisfaction and performance. The aggregate savings – and additional returns from enhanced performance – add up fast, creating a significant value proposition for companies and society as a whole.

Quantum Intech also has a strong reputation as a socially responsible and triple bottom line company in partnership with the 501(c)3 non-profit stress research organization, Institute of HeartMath, which provides HeartMath’s stress solutions to the underserved, including schools, community service organizations and veterans.


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