Written by Deborah Rozman, President and CEO of Quantum Intech, Inc. (dba HeartMath Inc.) Monday, 09 May 2011 13:07
More social entrepreneurs are asking how to set up both nonprofit and for-profit collaborations to increase their social impact. Sponsorship programs, pro bono volunteer programs, collaborative product development and joint marketing campaigns in which a percentage of proceeds go to the nonprofit are some of the ways that for-profit companies and nonprofits can benefit both society and their organizational goals.
Some criteria for successful partnering include:
Some social entrepreneurs are setting up both nonprofit and for-profit companies to achieve their mission, in which case there are additional criteria to consider, including:
The HeartMath social mission was intentionally set up as both not-for-profit and for-profit enterprises for broader mission reach of HeartMath programs and products to all levels of society (wealthy to underserved). HeartMath has a triple bottom line mission – people, planet, profit. It was founded in 1991 by Doc Childre out of a deep care for people and the planet, and a desire to develop effective and scalable methods and technologies to help adults and children self-regulate emotions and behaviors. With separate law firms, boards and management teams guiding the founders, HeartMath includes the 501(c)3 nonprofit Institute of HeartMath, the for-profit Quantum Intech Inc. (dba HeartMath Inc.) and its operating company HeartMath LLC. After 20 years of successful implementation under its belt, HeartMath is considered a “thought leader” on how to create and manage for-profit/nonprofit partnering for social and economic benefit.
“The ‘Wow’ factor about Quantum Intech for me was on a much deeper level than just the products they provide. It includes their work with the HeartMath nonprofit, and the deep roots of research and philosophy and thoughtfulness that are behind the products, and the deep resonance between the philosophy of the work HeartMath is doing and the philosophy of RSF. That’s why we felt such a strong connection and invested in Quantum Intech.”
The Institute of HeartMath (IHM) research and education organization focuses on research, assessments, training methodologies and curricula development, providing HeartMath educational programs and products to those who cannot afford them, including schools (pre-K through college), community service organizations, prisons, military families and veterans. IHM does grant writing and fundraising to support its research and education initiatives and makes a profit on the sales of products to its membership. IHM also licenses its research-based training methodologies to the for-profit Quantum Intech to productize in programs for multiple markets including: corporate wellness, health care systems, health professionals, personal development, consumers, and channel affiliates in these markets. The exclusive license agreement has minimum performance requirements and guarantees the nonprofit annual annuity revenue. The executive teams of the nonprofit and for-profit companies meet twice monthly on strategies to further their common mission, which is to facilitate a fundamental shift in health, well-being and consciousness globally.
The HeartMath organizations offer individuals and organizations an opportunity to share in their mission through investment, licensing, purchasing HeartMath products or services, donating to or becoming a member of IHM or a sponsor of IHM’s programs for the underserved. HeartMath LLC provides about five percent of revenues along with discounted products and pro bono services to IHM.
HeartMath LLC will provide matching funds up to $10,000 for IHM’s May fundraising campaign “HeartMath for Communities” to provide research-based "The Resilient Organization – Building Staff and Organizational Coherence" for management teams of community service organizations to manage overwhelm, build resilience and increase social impact and the "De-Stress Workshops” for nonprofit constituents helping them with today's challenges. I invite you to participate at Corporate Matching Gift Program.
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The science and research behind the HeartMath system with Dr. Rollin McCraty, PhD
Dr. Rollin McCraty, Director of Research, Institute of HeartMath, will present the science and research behind the HeartMath system and the emWave. IHM is a recognized, global leader in emotional physiology, stress management and the physiology of heart-brain research. The HeartMath Research Center is engaged in basic psychophysiology, neurocardiology and biophysics research, and in clinical, workplace and organizational intervention and treatment outcome studies in collaboration with numerous university and health care system partners. Take advantage of this unique opportunity to attend Dr. McCraty's presentation. » Download Webinar
Email: Deborah Rozman
Deborah Rozman is President and CEO of Quantum Intech, Inc. (dba HeartMath Inc.) and serves on the advisory board of the Institute of HeartMath. Quantum Intech, with its scientifically validated HeartMath® programs, is a world leader in personal and organizational stress reduction. HeartMath provides individuals and businesses with a set of tools, methods and emWave technologies to empower themselves to navigate through stressful, changing times. HeartMath programs have enabled organizations to achieve a 2:1 ROI in lowered health costs within one year – while at the same time increasing employee satisfaction and performance. The aggregate savings – and additional returns from enhanced performance – add up fast, creating a significant value proposition for companies and society as a whole.
Quantum Intech also has a strong reputation as a socially responsible and triple bottom line company in partnership with the 501(c)3 non-profit stress research organization, Institute of HeartMath, which provides HeartMath’s stress solutions to the underserved, including schools, community service organizations and veterans.
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