HeartMath Customer Privacy Policy

About Us - Company Information

HeartMath, LLC recognizes the importance of protecting the privacy of all information provided by users of our websites, subscribers to our mailing lists, registrants for our events, participants in our surveys and contests and all of our customers (collectively, “Customers”). We have created this policy out of a fundamental respect for our Customers' right to privacy and to guide our relationships with our Customers. This Privacy Policy statement discloses the privacy practices for all products and offerings owned by HeartMath, LLC.

Information Collection and Usage

HeartMath, LLC collects information from our Customers. In this section of our privacy policy, we will describe the type of information we collect and how we use it to provide better service to our Customers. 

Our online products and offerings are not intended for anyone under the age of thirteen (13). Children under the age of thirteen (13) may not place orders on our store, participate in our social networking web sites or otherwise provide personally identifiable information to us online.

Registration and Ordering

During registration, for our websites and events, Customers are required to give their contact information (such as name, e-mail address, mailing address and phone number). We also may collect demographic information (such as job title and purchasing responsibilities, company information and professional certification). For internal purposes, we use this information to communicate with Customers and provide requested services, and, for our website visitors, to provide a more personalized experience on our websites and other offerings. We use aggregate demographic information about our visitors and other Customers to improve our service, for marketing purposes and/or industry reporting purposes. 

For our offerings that require payment (such as certain events, products and subscriptions), we also collect credit card information (such as account name, number and expiration date), which is used by us and our credit card processors for billing purposes only, and is not otherwise shared. Please see the “Security” section below.

E-mail Newsletters

If Customers wish to subscribe to our e-mail newsletters, we ask for contact information (such as name, e-mail address and, occasionally, demographic information). We use this information in the same manner as we use contact information in the registration and ordering process described above. Recipients of our newsletters can unsubscribe using the instructions listed at the end of the e-mail newsletter or by sending an e-mail to This e-mail address is being protected from spambots. You need JavaScript enabled to view it with the e-mail address used to subscribe.

Surveys and Contests

From time to time we invite Customers to provide information via surveys or contests. Participation in these surveys or contests is completely voluntary and the Customer therefore has a choice as to whether or not to disclose requested contact information (such as name and mailing address) and demographic information (such as zip code or job title). In addition to other uses set forth in this policy, contact information collected in connection with surveys and contests is used to notify the winners and award prizes, to monitor or improve the use of our promotions and offerings, and may be shared with sponsors of such surveys or contests.

Interactive Features

At some of our websites, we offer interactive and community features such as “wall” postings, status updates and feeds, discussion boards, webcasts and Customer profiles. Accordingly, HeartMath, LLC collects content submitted by Customers such as data, text, software, music, audio, photographs, graphics, video, messages, links, tags, comments, status updates and other materials. Note that all personal information sent or posted via such features becomes public information for which HeartMath, LLC is not responsible and cannot be held accountable. Some of these features automatically make certain information public (e.g., user name, avatar photograph or image, “about me” information, Licensed HeartMath Provider status). If you choose to make available any of your personally identifiable information, you do so at your own risk.

Messaging from Our Offerings

At some of our websites, we offer the ability for Customers to send messages to one another, and even to persons not using our websites. Accordingly, HeartMath, LLC collects and transmits content submitted by Customers for such messaging. By posting on our interactive features or messaging features, you are consenting to receive comments or messaging from other Customers and from other internet users who may view and respond to such postings. We provide mechanisms for Customers to report spam or other unsolicited messaging to us.

“Tell-A-Friend”

If Customers elect to use our referral service for informing a friend about our websites and offerings, we may ask them for the friend's name, job title and e-mail address. HeartMath, LLC will store and use this information to send the friend an invitation to browse our website. This information may also be used to provide information about our company and related products and offerings. The friend may contact us as specified in the tell-a-friend message to request that no further communications be sent.

Communications with Us

We have features where Customers can submit information to us (such as our feedback forms). Letters to the editor and similar submissions may be made public. Requests for service, support or information may be forwarded internally and to our contractors, business affiliates and advertisers as needed to best respond to a specific request. We may retain e-mails and other information sent to us for our internal administrative purposes, and to help us to serve customers better.

Communications from Us: Service Updates, Special Offers

In order to best serve our Customers, we may send updates that contain important information about our websites and offerings. For example, we send new members a welcoming message, and verify password and Customer name for our password-protected sections. We may also communicate with a Customer to provide requested services and for account-related issues via e-mail, phone or regular mail. Such communications are not subject to opt out while the Customer’s account is active, e.g., for a current subscription. 

We offer our Customers the option to receive information about our company, related products, offerings and special deals. Customers can choose not to receive these communications, as set forth in our Permission section below.

Automatic Data Collection

Our websites have features that automatically collect information from Customers, to deliver content specific to Customers' interests and to honor their preferences. This information assists us in creating websites that will serve the needs of our Customers. One of the most common ones is the “cookie.” 

On our websites with interactive features, we keep track of many of the actions you take, such as adding connections to friends or groups, adding certain content, and connecting with applications. A cookie is a piece of data stored on the Customer's computer containing information about the Customer. Usage of our cookies is in no way linked to any personally identifiable information while on our website. Our Web shopping cart utilizes cookies to facilitate the ordering process. 

We use "cookies," containing information about the Customer’s online session in order to benefit the Customer by requiring login only once, thereby saving time while on our website. If Customers reject the cookies, they may be limited in the use of some areas of our website. For example, the Customer may not be able to place an order in our online store. We may additionally note some of the pages the Customer visits on our website through the use of pixel tags (also called clear gifs). The use of cookies and pixels enable us to track and target the interests of our Customers to enhance their experience while on our websites. 

Some of our business affiliates and advertisers may use cookies on our website in ads or promotions. However, HeartMath, LLC has no access to, no control over and accepts no responsibility for these business affiliates’ or advertisers’ cookies, information gathering practices or usage of said information. Customers are subject to the separate privacy policies and practices of those business affiliates and advertisers. 

Our websites contain links to other websites. HeartMath, LLC is not responsible and shall not be held accountable for the privacy practices or content of such other websites. We encourage our Customers to be aware when they leave our website and to read the privacy policies of each website to which we may link that may collect personally identifiable information. 

For our internal purposes, we gather date, time, browser type, navigation history and the IP address of all visitors to our website. This information does not contain anything that can identify Customers personally. We use this information for our internal security audit log, trend analysis and system administration, and to gather broad demographic information about our Customer base for aggregate use. 

We may combine demographic information supplied by a Customer at registration with aggregate website usage data to provide general profiles, in aggregate non-personally identifiable form, about our Customers and their preferences in the content of the website and advertising. We may share this composite information with our advertisers and business affiliates to help them better understand our offerings and customer base. 

Neither information of a medical/diagnostic nature nor the state of our Customers’ health is collected, distributed or reported upon. However, Customers may describe or comment upon their or others’ medical or diagnostic issues or health without our control.

With Whom Your Information is Shared

On our websites with interactive features or messaging features, your user ID and any profile information you submit are displayed in the public and private areas of such websites. Generally, all of your activities on such websites will be identifiable to your user ID. Personal information may be publicly shared through our interactive features (see “Interactive Features” above) and our messaging features (see “Messaging from Our Offerings” above). 

When we have co-branded, customized, private label, “powered by” or sponsored products and offerings, or when we join with other parties to provide specific products or services, we may share (provide and receive) personal information with them. We do not share credit card information with such third parties. 

We may use outside shipping companies to ship orders, and a credit card processing company to bill Customers for goods and services. These companies do not retain, share, store or use personally identifiable information for any secondary purposes. 

Aggregate information also may be shared with our contractors, business affiliates and advertisers only on an anonymous aggregate basis. 

Other than as set forth above, we do not share personally identifiable information with other companies, apart from those acting as our agents in providing our promotions, products and services, and which agree to use it only for that purpose and to keep the information secure and confidential. Also, our parent, subsidiary and affiliate companies, entities into which our companies may be merged, or entities to which any of our assets, products, websites or operations may be transferred, will be able to use personally identifiable and aggregate information. 

We will also disclose information we maintain when required to do so by law, for example, in response to a court order or a subpoena or other legal obligation, in response to a law enforcement agency's request, or in special cases when we have reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who may be causing injury to or interference with (either intentionally or unintentionally) our rights or property. Customers should also be aware that U.S. Bankruptcy Courts and other government authorities might have the authority under certain circumstances to permit personal information to be shared or transferred to third parties without permission.

Correction/Updating Personal Information

If a Customer's personally identifiable information changes (such as zip code), or if a Customer no longer desires our offerings, in most cases we provide a way to correct or update that Customer's personal information. The Customer should contact Customer Support for the applicable product or service.

Security

We use all reasonable precautions to protect our Customers' personal information and to see that it is stored securely by our contractors. Since HeartMath.com went live in 1995, there has never been a confirmed case of fraud or identity theft reported by our customers as a result of a credit card purchase made with us.

All credit card transactions occur on a secure website that is tested daily for potential weaknesses in order to protect you from any loss, misuse or alteration of information collected, so that you can buy with confidence. ScanAlert, a third party company specializing in Internet security has “HackerSafe”Ô certified the store websites of HeartMath, LLC. ScanAlert also ensures that the hosted websites are PCI (Payment Card Industry) compliant; (please visithttp://www.pcicomplianceguide.org/step1b.html for more information on PCI compliance.) 

When you place an order online at a HeartMath, LLC store website, the information you send is protected by Secure Sockets Layer (SSL) technology. SSL encrypts your order using strong 128-bit encryption to prevent the decoding of that information by anyone other than the recipient as it travels over the Internet. SSL is the industry standard in transferring credit card information to process your orders. The SSL encryption translates your order information into a highly indecipherable code.

When you've finished shopping and begin the checkout process, you will move into the secure area of the website. A warning window may pop up to notify you that you are entering this secure area. Once you've entered, the page address (URL) will change from http to https, to let you know you are in a secure area. A key or a closed lock will appear in the lower left hand corner of your screen and/or the right side of the address bar in Internet Explorer to notify you of this change. (In Netscape, it's in the lower left-hand corner, just above the Start button. On a Mac, the lock icon may be in the lower left-hand corner of both browsers.) You will remain in this secure area for the entire checkout process. 

Since secure connections are slower than unsecured connections, they are only used at check out, when you're sending us personal information.

If your browser doesn't support SSL, you'll be unable to connect to our secure shopping cart server, which means you needn't worry about mistakenly placing an order through an unsecured connection. If you can't access the secure server, for whatever reason, we offer many other options for placing an order. You may place your order by sending it via e-mail to: This e-mail address is being protected from spambots. You need JavaScript enabled to view it . If you choose this option, please DO NOT include credit card information, as e-mail is absolutely not a secure method of sending private financial information over the Internet. Simply include your daytime phone number in the e-mail, and we will call you for the necessary information. You may also order by phone or fax during normal business hours at 1-800-450-9111. We're open from Mon - Fri 9 to 5:30 Pacific Time. Of course, you may also print your completed order and mail it to us at: 

HeartMath, LLC 14700 West Park Avenue Boulder Creek, CA 95006

If you have further questions, please call us toll-free at 1-800-450-9111 or e-mail us, including your name and mailing address, at  This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

International Customers

Our web sites are hosted and our services are provided in the United States of America and are intended for and directed to Customers in that country. If you are accessing the web sites or services from the European Union, Asia, or any other jurisdiction with laws or regulations governing personal data collection, use, and disclosure, which differ from United States laws, please be advised that through your use of the web sites and services, you are transferring your personal information to the United States of America and you consent to that transfer.

Notification and Changes

If we change our privacy policy, we will post those changes on this page so our Customers are aware of what information we collect, how we use it and under which circumstances, if any, we disclose it. Customers should check this policy frequently to keep abreast of any changes. You shall be deemed to have accepted such changes by continuing to use our offerings after such changes have been posted. If you do not agree to any of such changes, you may immediately cease all website account access and usage. You agree that such termination will be your exclusive remedy in such event.

For questions about this privacy statement, the practices of this website or any dealings with HeartMath LLC, contact:

Chris Jacob
VP of Finance and Operations
Telephone: (800) 450-9111 (Toll-Free)
Telephone: (831) 338-8700 (International)
E-Mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Effective Date of This Version: Tuesday, April 27, 2010